We're a direct lender on a mission to democratize business capital. No middlemen, no runarounds — just straightforward funding that fuels growth.
Benefits For U was founded with a singular conviction: every business deserves access to capital that matches their ambition. Traditional lending institutions move too slowly and demand too much. We saw the gap and built a bridge.
As a direct lender, we control every aspect of the funding process — from application to disbursement. This means faster decisions, more flexible terms, and a partnership built on transparency rather than fine print.
Today, we've funded over $500 million for businesses across every industry, earning a reputation as one of the most trusted names in alternative business lending.
Time is money. We deliver funding decisions in hours and capital in days, not weeks. Your business can't wait — and neither do we.
No hidden fees, no surprise clauses, no bait-and-switch. Every term is clear, every cost is disclosed upfront. We believe trust is earned through honesty.
We're not just a lender — we're an extension of your team. Our advisors work alongside you to find the funding structure that maximizes your growth potential.
Every funding solution we design is built to accelerate your trajectory. We think beyond the transaction to the long-term evolution of your business.
We combine cutting-edge financial technology with hands-on expertise. Our proprietary underwriting models evaluate your business holistically — not just your credit score. Revenue trends, industry trajectory, and growth potential all factor into our decisions.
This means more approvals, better terms, and funding that actually fits your business model. Whether you're a startup scaling fast or an established company expanding into new markets, we have the capital and the expertise to back your vision.
Let's Talk